{"id":121911,"date":"2025-10-06T13:41:52","date_gmt":"2025-10-06T09:41:52","guid":{"rendered":"https:\/\/www.salahuddeentr.com\/?p=121911"},"modified":"2026-10-06T15:41:53","modified_gmt":"2026-10-06T11:41:53","slug":"olimpos-cz-jak-cesky-online-trh-se-specializaci-vyrostl-do-modernich-platform","status":"publish","type":"post","link":"https:\/\/www.salahuddeentr.com\/en\/olimpos-cz-jak-cesky-online-trh-se-specializaci-vyrostl-do-modernich-platform\/","title":{"rendered":"Olimpos.cz: Jak \u010desk\u00fd online trh se specializac\u00ed vyrostl do modern\u00edch platform"},"content":{"rendered":"<p>Olimpos.cz se od sv\u00e9ho zalo\u017een\u00ed v roce 2011 stal jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch \u010desk\u00fdch online trh\u016f pro specializovan\u00e9 slu\u017eby. Platforma se p\u016fvodn\u011b zam\u011b\u0159ovala na region\u00e1ln\u00ed podnikatele, kte\u0159\u00ed pot\u0159ebovali rychl\u00fd p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm, a postupn\u011b se vyvinula do komplexn\u00edho e-commerce syst\u00e9mu, kter\u00fd nab\u00edz\u00ed nejen prodej slu\u017eeb, ale tak\u00e9 integrace s finan\u010dn\u00edmi \u0159e\u0161en\u00edmi a logistikou. V sou\u010dasnosti se jedn\u00e1 o jednu z m\u00e1la \u010desk\u00fdch platform, kter\u00e9 dok\u00e1\u017e\u00ed konkurovat zahrani\u010dn\u00edm gigant\u016fm jako je Fiverr nebo Malt, a z\u00e1rove\u0148 se specializuje na segmenty, kter\u00e9 jsou v \u010cesku podcen\u011bn\u00e9 nebo nedostupn\u00e9 na jin\u00fdch trz\u00edch.<\/p>\n<p>Kl\u00ed\u010dov\u00fdm faktorem \u00fasp\u011bchu Olimpu je jeho p\u0159\u00edstup k lokalizaci. V porovn\u00e1n\u00ed s mnoha zahrani\u010dn\u00edmi platformami, kde jsou slu\u017eby \u010dasto standardizov\u00e1ny a neodpov\u00eddaj\u00ed \u010desk\u00fdm pr\u00e1vn\u00edm nebo ekonomick\u00fdm podm\u00ednk\u00e1m, Olimpos.cz nab\u00edz\u00ed mo\u017enost p\u0159izp\u016fsobit nab\u00eddku specifick\u00fdm pot\u0159eb\u00e1m \u010desk\u00fdch podnikatel\u016f. Nap\u0159\u00edklad v oblasti zdravotnick\u00fdch slu\u017eeb, kde je regulace siln\u00e1, platforma umo\u017e\u0148uje registraci l\u00e9ka\u0159\u016f a zdravotn\u00edk\u016f s p\u0159\u00edslu\u0161n\u00fdmi certifik\u00e1ty, zat\u00edmco na Fiverr nebo Upwork jsou \u010dasto p\u0159ij\u00edm\u00e1ny pouze obecn\u00e9 kompetence bez odborn\u00fdch garant\u00ed.<\/p>\n<p>Podle posledn\u00edch dat z roku 2023 se na Olimpu.cz registruje p\u0159ibli\u017en\u011b 15 000 aktivn\u00edch u\u017eivatel\u016f ro\u010dn\u011b, z toho 80 % tvo\u0159\u00ed mal\u00e9 a st\u0159edn\u00ed podniky s obratem pod 50 milion\u016f korun. Platforma dosahuje m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnost p\u0159es 2 milion\u016f u\u017eivatel\u016f, z toho 60 % je aktivn\u00edch kupuj\u00edc\u00edch, kte\u0159\u00ed hledaj\u00ed specializovan\u00e9 slu\u017eby, kter\u00e9 standardn\u00ed e-shopy neposkytuj\u00ed. V roce 2022 platforma zaznamenala r\u016fst o 35 % v objemu transakc\u00ed, p\u0159i\u010dem\u017e 75 % z nich tvo\u0159\u00ed slu\u017eby v oblastech jako IT, design, marketing a pr\u00e1vn\u00ed slu\u017eby.<\/p>\n<p>Mezi nejv\u00fdznamn\u011bj\u0161\u00ed p\u0159\u00edklady \u00fasp\u011b\u0161n\u00fdch projekt\u016f na Olimpu.cz pat\u0159\u00ed nap\u0159\u00edklad spole\u010dnost <em>Nebojsa Design<\/em>, kter\u00e1 d\u00edky platform\u011b z\u00edskala 12 000 nov\u00fdch z\u00e1kazn\u00edk\u016f za rok 2023. V porovn\u00e1n\u00ed s tradi\u010dn\u00edmi kampan\u011bmi, kde bylo mo\u017en\u00e9 z\u00edskat maxim\u00e1ln\u011b 3 000 klient\u016f, se jedn\u00e1 o zisk 3x vy\u0161\u0161\u00ed. Dal\u0161\u00edm p\u0159\u00edkladem je firma <em>LegalSolve<\/em>, kter\u00e1 d\u00edky Olimpu.cz dok\u00e1zala automatizovat procesy pro klienty a zv\u00fd\u0161it jejich obrat o 250 %. Tyto p\u0159\u00edklady ukazuj\u00ed, jak platforma pom\u00e1h\u00e1 podnikatelsk\u00e9mu prost\u0159ed\u00ed efektivn\u011bji vyu\u017e\u00edvat online mo\u017enosti.<\/p>\n<ul>\n<li>V roce 2023 dos\u00e1hla Olimpus.cz m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnost p\u0159es 2 milion\u016f u\u017eivatel\u016f, z toho 60 % aktivn\u00edch kupuj\u00edc\u00edch.<\/li>\n<li>R\u016fst objemu transakc\u00ed v roce 2022 \u010dinil 35 %, z toho 75 % slu\u017eebn\u00edch transakc\u00ed.<\/li>\n<li>Platforma umo\u017e\u0148uje registraci odborn\u00edk\u016f v oborech, kde jsou standardn\u00ed e-shopy ne\u00fapln\u00e9 nebo neleg\u00e1ln\u00ed.<\/li>\n<li>P\u0159es 80 % u\u017eivatel\u016f Olimpu.cz jsou mal\u00e9 a st\u0159edn\u00ed podniky s obratem pod 50 milion\u016f korun.<\/li>\n<li>V\u00fdznamn\u00fd p\u0159\u00ednos pro podnikatele je mo\u017enost integrace s finan\u010dn\u00edmi \u0159e\u0161en\u00edmi a logistikou, co\u017e sni\u017euje rizika a zvy\u0161uje efektivitu.<\/li>\n<\/ul>\n<p>Jednou z nejv\u011bt\u0161\u00edch v\u00fdzev pro Olimpus.cz je v\u0161ak konkurence s velk\u00fdmi e-commerce platformami, kter\u00e9 nab\u00edzej\u00ed ni\u017e\u0161\u00ed poplatky za transakce. V sou\u010dasnosti Olimpos.cz nab\u00edz\u00ed 3 % poplatek za ka\u017edou transakci, zat\u00edmco nap\u0159\u00edklad na platform\u011b <a href=\"https:\/\/olimpos.cz\/\">olimpos.cz\/<\/a> je poplatek 1,7 %, co\u017e m\u016f\u017ee b\u00fdt pro mal\u00e9 podniky finan\u010dn\u011b n\u00e1ro\u010dn\u00e9. Platforma v\u0161ak kompenzuje t\u00edm, \u017ee nab\u00edz\u00ed lep\u0161\u00ed podporu pro registraci a marketingov\u00e9 n\u00e1stroje, kter\u00e9 standardn\u00ed e-shopy neposkytuj\u00ed.<\/p>\n<p>V budoucnu se Olimpus.cz zam\u011b\u0159uje na dal\u0161\u00ed rozvoj integrac\u00ed s extern\u00edmi syst\u00e9my, jako jsou ERP nebo CRM \u0159e\u0161en\u00ed, a na pos\u00edlen\u00ed vlastn\u00edch finan\u010dn\u00edch n\u00e1stroj\u016f. C\u00edlem je vytvo\u0159it plnou ekosyst\u00e9m pro podnikatele, kter\u00fd by umo\u017e\u0148oval nejen prodej slu\u017eeb, ale tak\u00e9 jejich \u0159\u00edzen\u00ed, financov\u00e1n\u00ed a logistiku v jednom m\u00edst\u011b. To by platformu mohlo posunout je\u0161t\u011b d\u00e1le od konkurence a pos\u00edlit jej\u00ed pozici jako jedine\u010dn\u00e9 \u0159e\u0161en\u00ed pro \u010desk\u00e9 podnikatele.<\/p>","protected":false},"excerpt":{"rendered":"<p>Olimpos.cz se od sv\u00e9ho zalo\u017een\u00ed v roce 2011 stal jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch \u010desk\u00fdch online trh\u016f pro specializovan\u00e9 slu\u017eby. Platforma se<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-121911","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/posts\/121911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/comments?post=121911"}],"version-history":[{"count":1,"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/posts\/121911\/revisions"}],"predecessor-version":[{"id":121912,"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/posts\/121911\/revisions\/121912"}],"wp:attachment":[{"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/media?parent=121911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/categories?post=121911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salahuddeentr.com\/en\/wp-json\/wp\/v2\/tags?post=121911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}